Speed Kills: Why Google Hates Your Slow Website

You can have the best plumbing service in Scottsdale or the best real estate listings in Paradise Valley. But if your website takes more than 3 seconds to load, Google simply won't show it to people.

In 2025, Speed isn't just a luxury—it's a ranking factor. Here is the science behind why 602 Marketing builds the fastest websites in the Valley.

What are "Core Web Vitals"?

Google uses a set of metrics called Core Web Vitals to measure user experience. They don't just look at text; they look at how your code performs.

• LCP (Largest Contentful Paint): How long until the main content is visible? (Target: < 2.5s)
• FID (First Input Delay): How long until the site becomes interactive? (Target: < 100ms)
• CLS (Cumulative Layout Shift): Does the page jump around while loading? (Target: 0.1)

If you fail these tests, Google downgrades your SEO ranking.

The 53% Problem

Data shows that 53% of mobile users abandon a site if it takes longer than 3 seconds to load. Think about that. If you are paying for Google Ads or SEO to drive traffic to a slow site, you are essentially setting half of your marketing budget on fire.

Hand-Coded vs. Page Builders

This is the Hand-Coded Difference.

Page Builders (Wix/Elementor): They load a massive library of code for every single page, whether you use it or not. It’s like packing for a weekend trip and bringing your entire wardrobe.

Hand-Coded (Us): We write only the code necessary for your specific design. It’s lightweight, streamlined, and instantly readable by Google.

The 602 Guarantee

We don't just promise speed; we prove it. Every site we launch targets a 100/100 Google Performance Score.